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Partnering with a Bakery to Provide Breakfast to Low-Income Schools

A Good Idea

Description

A partnership between Greggs, a popular bakery chain, and schools in low-income areas of the United Kingdom ensures children receive a healthy breakfast to start the day, while the bakery is able to promote its public image.

Goal / Mission

The goal of this partnership is to provide a healthy breakfast to low-income students to help them perform better in school.

Results / Accomplishments

The Breakfast Club program has been shown to contribute to improved attendance and classroom performance by reaching pupils who would not otherwise eat breakfast. Schools believe the program has strengthened their partnership with the community in which they operate. The program has also been validated by external independent research, which has shown that breakfast club attendance encourages children to get to school on time and increases attentiveness in class. As of 2003, there are already over 40 Greggs Breakfast Clubs throughout the United Kingdom, and it is intended that this will increase over time.

About this Promising Practice

Organization(s)
Business in the Community
Primary Contact
137 Shepherdess Walk
London N1 7RQ
011-44-0870-600-2482
information@bitc.org.uk
http://www.greggsfoundation.org.uk/breakfast-clubs
Topics
Health / Children's Health
Education / Student Performance K-12
Community / Community & Business Resources
Organization(s)
Business in the Community
Source
Corporation for National and Community Service
Date of publication
9/26/2003
Date of implementation
2000
Geographic Type
Urban
Location
United Kingdom
Target Audience
Children
Impact DuPage